Our history

On may 21st of 1949, two visionary men founded in Monterrey, Nuevo León, México, ALEN Chemical Products, known today as INDUSTRIAS ALEN.

The company name is a combination of the first two letters of the first names of its founders: Alfonso and Enrique.

This new company was created to manufacture and offer household cleaning products that make this chore easier for our consumers.

Our first product was CLORALEX bleach which was quickly followed by our multipurpose cleaner PINOL, these products quickly became the top selling products all over México.

Our growth was linked to the development of technology, manufacturing, plastic transformation, marketing strategies, trade and distribution, as well to an increase in our installed capacity.

Currently, AlEn has 5 manufacturing plants, strategically located within Mexico’s territory plus14 brands diversified in more than 30 products, which participate in the bleach, cleaner, powder detergent, liquid soap, fabric softener, dish washer liquid and grime remover categories in Mexico and also in the United States, Puerto Rico, Guatemala, El Salvador, Nicaragua, Costa Rica, Honduras and other countries.

This is our beginning and our path towards the future, where the dynamics of innovation is our foundation to keep offering practical cleaning solutions to our consumers and clients.